Woof-licious is the tip of the spear. Woof Club is the deal they can’t refuse: $19.99 first month → $29.99/mo, plus prepaid 3-mo ($84) and 6-mo ($149). Humans upsell after the dog earns trust.
Shelf single $39.99. Club: $19.99 intro → $29.99/mo · 3-month prepaid $84 · 6-month can’t-refuse $149 (~$24.83/btl) · Two-dog $54/mo. 30-day first-bottle guarantee even if opened. Full-spectrum · peanut butter · Colorado.
Family / Colorado story for cold traffic after Woof earns trust — or for non-pet audiences.
Gallon massage economics. Parallel revenue track — not the emotional pinnacle, but the wholesale engine.
Post-Woof upsell for the human who now trusts Herbal Infusions because the dog did well.
1) All cold social/local traffic → Woof landing. 2) Purchase $39.99. 3) Review + dog photo ask. 4) Email/SMS: Sleep or Bountiful for the human · DeFlame for active owners · Spa kit if they’re therapists. 5) Subscribe / multi-bottle Woof refill.